Search Engine Marketing:
Our consolidated search engine marketing service involves combining the best of two worlds, Organic SEO and a targeted PPC campaign. When increased organic search engine optimization conversions are noticed over a period of 6 months, budgets allocated to PPC are reduced freeing up cash for the business. Experts who are well versed in both SEO and PPC work in tandem with you to meet your marketing objectives in the digital realm.
Our Search Engine Marketing process is as below,
Audit of website:
We take the time to understand the business and audit the website. Analyse how the website is ranking for any keywords and if required recommend technical SEO to be carried out. Everything from code, page and the website structure are assessed.
Keyword analysis assessing the related terms that are used for search and volume of searches is done. It gives us an understanding of the user’s behaviour and their intent. We get an insight into on if they are looking for buy a product or researching some information.
Search Engine Marketing Strategy:
A consolidated organic SEO and PPC strategy is worked out for an initial period of 6 months and the performance is assessed on a month on month basis. Activities that gain visibility via the organic route may not be just restricted to tweaking the keywords for search engines. We will have to put up digital press releases, create a blog content strategy and if required recommend the services of working with an influencer.
Analytics and Reporting:
At every stage our SEO experts keep monitoring, continue making adjustments and tweaks using analytics data. Our monthly reports using metrics communicate what has been achieved for the brand. Any recommendations are suggested during the monthly meetings and new tweaks are implemented for the subsequent months.
Whether you’re relaunching your website or starting from scratch or POS for Retail, our experienced team of engineers will craft an attention-grabbing digital product that elevates your brand.